VESPA — Celebrating the joy of the journey and simple pleasures of life.
Campaign geared towards all 3 genders---shown in 3 ads. The third gender being marketing people. Part 3: The scooter as the ultimate symbol of freedom and simple pleasures.

ace

Provocative positioning that turns luxury travel into unapologetic adult freedom.
Part 2: The only resort where "no rules" is the rule. Part 3: Sold-out occupancy and waiting list every season.

ww

Provocative positioning that turns luxury travel into unapologetic adult freedom.
The only resort where "no rules" is the rule. Likewise, Jamaican client inssisted on a no-rule advertising that resulted in this set of headline driven ads (billboard and print). Sold-out occupancy and waiting list every season.

JETBLUE AIRWAYS

Strategy: The best onboard entertainment in class.
People actually watch the safety video now. Campaign ran as a part of JetBlue's expanson efforts in the South-East of the USA.
Highest engagement rate in JetBlue's digital history.

[COMPANY NAME 18] — Strategy Part 1: Core brand message placeholder.
Part 2: Deeper strategic insight and consumer benefit. Part 3: Key performance outcome and engagement result.

ww

Provocative positioning that turns luxury travel into unapologetic adult freedom.
The only resort where "no rules" is the rule. Likewise, Jamaican client inssisted on a no-rule advertising that resulted in this set of headline driven ads (billboard and print). Sold-out occupancy and waiting list every season.

[Dogma MicroSite 6] — Strategy Part 1: Core brand message placeholder.
Part 2: Deeper strategic insight and consumer benefit. Part 3: Key performance outcome and engagement result.

[ Vespa Viral] — Strategy Part 1: Core brand message placeholder.
Part 2: Deeper strategic insight and consumer benefit. Part 3: Key performance outcome and engagement result.

[COMPANY NAME 6] — Strategy Part 1: Core brand message placeholder.
Part 2: Deeper strategic insight and consumer benefit. Part 3: Key performance outcome and engagement result.

[COMPANY NAME 7] — Strategy Part 1: Core brand message placeholder.
Part 2: Deeper strategic insight and consumer benefit. Part 3: Key performance outcome and engagement result.

[Pravda Vodka] — Insight: Party/celebration brands do not have to have a congruent strategy when congruency is not part of their character.
Meaning - having a list with precise schedule on what to do each minute is not a favorable party behavior (with a few exceptions - where it demonstrates enthropic influence of alcohol on organizational abilities of humans). Create bar posters that would quickly grab viewer's attention and guide them towards taste curiosity.

[COMPANY NAME 9] — Strategy Part 1: Core brand message placeholder.
Part 2: Deeper strategic insight and consumer benefit. Part 3: Key performance outcome and engagement result.

[Miami Ski Nautique] — Insight: Boating is a great way for a son and a father to bond.
If they try boating and wake boarding in a first person video game together, they are more likely to want to try it live, on a real boat. In initial phases of this process, mother must be excluded allowing them to bond (only to be invited later), so we developed an intricate direct mail piece that helps to that effect. In this social savvy episode on how to do advertising, we devised (and wrote) a book that mother unintentionaly finds that persuades her that it is for the best if father and son bond without her. Aparently having anthropologists as account planners can result in new and great ways of approaching and solving advertising problems. And new and great they were.

[Breastfeeding] — Battle for the 'first in mind' position in teens 'ressistant' to advertising.
Creating a new media is sometimes a necessity. New media combined with existing behaviors can result in a multitude of favorable outcomes.

[DOGMA FRESH] — Insight: People from smaller places are sometimes reluctant to try the food from new vendors, worried about its freshness.
Addressing this issue directly and light heartedly would bring them to try the food and become more adventurous in their choosing, which would result in repeated sales and strengthened brand preference. If they suspect the food is not fresh enough, they'll 'try to escape'. We used this merry piece of information to project escaping onto the various ingrediendts and condiments instead of them, whereby creating the campaign.

[COMPANY NAME 14] — Strategy Part 1: Core brand message placeholder.
Part 2: Deeper strategic insight and consumer benefit. Part 3: Key performance outcome and engagement result.

[COMPANY NAME 15] — Strategy Part 1: Core brand message placeholder.
Part 2: Deeper strategic insight and consumer benefit. Part 3: Key performance outcome and engagement result.

HEDONISM II

Provocative positioning that turns luxury travel into unapologetic adult freedom.
Part 2: The only resort where "no rules" is the rule. Part 3: Sold-out occupancy and waiting list every season.

[COMPANY NAME 16] — Strategy Part 1: Core brand message placeholder.
Part 2: Deeper strategic insight and consumer benefit. Part 3: Key performance outcome and engagement result.

[COMPANY NAME 17] — Strategy Part 1: Core brand message placeholder.
Part 2: Deeper strategic insight and consumer benefit. Part 3: Key performance outcome and engagement result.

I dropped my voicemail message here because it apparently has certain 'magical' properties to it.
Also, it was involved in givng birth to a website for a large advertising agency here in Belgrade, Serbia. Enjoy it here in Gen X's favorite format - the comic book.
Let me know if you would like to see more of these. Nowadays, it's easy - all you need is an idea, an AI
... and a spare creative director

[COMPANY NAME 18] — Strategy Part 1: Core brand message placeholder.
Part 2: Deeper strategic insight and consumer benefit. Part 3: Key performance outcome and engagement result.

Hello there. My name is Dusan Rula.
And I would like to thank you for visiting my website.
You can find me on LinkedIn by scrolling up to the top campaign, and then trying to scroll some more. It opens two touchable links and qr codes: one to this website and one to my LinkedIn (you can see my new hairstyle there, and some of my background). If you want to contact me for any business opportunities, you can do so by emailing me at dusan.rula@gmail.com, or calling/texting me at +1 (646) 926-3695 in the United States — or you can try finding me on Viber: +381 62 101 1314. I'm looking forward to hearing from you.